Advent doesn’t start until Sunday but for consumers today is the unofficial beginning of the Christmas season. Stores — both brick-and-mortar and on-line — are ready for an onslaught. Hoping for one. And, in some cases, praying for one. This is the day, this is the weekend, that makes a huge difference in retailers’ bottom lines.
It’s easy to grumble about the commercialization of Christmas (or “the holiday season”) but there’s still something wonderful about considering what to get a loved one and then finding it in stock. On sale. (The best things in life are free; second best are those with a hefty discount.) Shopping for a loved one, or with a loved one, can be a wonderful part of preparing for Christmas, even when that shopping begins at . . . yawn! . . . five a.m.!
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